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Facebook Reach: A Closer Look

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For the month or so, I’ve done an experiment per seven days to show how Facebook reach works with each type of post. One was a text status, one was a video (with drop down), one was a video (without drop down), one was a photo, and one was a meme. All statuses were posted on 3PM ET and removed at 4PM ET, and all had the same text within them.

I’ve screenshot the reach and clicks on each one when it hit seven days, and I’ll provide the amount of ‘likes’ it received since being posted. If you’re not interested in this sorta thing, just skip over this article (or skip to the TL;DR at the bottom).

First status was a text status, posted on Aug. 25, 2015 and was unpinned on Sept. 1, 2015. The status said,

!TEST!

If you see this, like this status!

Link to status here. As of this writing, it has 675 likes. Here’s the seven day stats.

text status

Next status was a video, with drop down, with the URL. It was posted on Sept. 1, 2015, unpinned Sept. 8, 2015. The link was a YouTube link to We Butter The Bread’s song “Der Tag an dem die Welt Unterging.” I chose this song and band due to their popularity. If I would’ve chose a less known band, I doubt I would have little to no results.

Link to status here. As of this writing, it has 102 likes. Here’s the seven day stats.

video w url and drop down

Next was the same video, with URL, without drop down. It was posted Sept. 8, 2015, unpinned Sept. 15, 2015. Link to status here. As of this writing, it has 134 likes. Here’s the seven day stats.

video w url wo drop down

Next was a photo. The photo was of a band called Wolcott Falls. They had 152 likes when I posted the status, and had 155 when it finished. I chose a band with less than 200 likes to show the uphill battle small bands have with Facebook reach (although big/popular bands share the same struggle). The photo was posted Sept. 15, 2015, unpinned Sept. 22, 2015.

Link to status here. As of this writing, it has 90 likes. Here’s the seven day stats.

photo

The next was a meme, the band in the meme is The Acacia Strain. Again, chose a more well known band to get results, although it’s widely known memes draw more reach/likes/etc than anything else on Facebook (you can view the PSAB Facebook album “Random Photos and Memes” to see this, then you can compare it to the twenty-odd music posts per day on the page). Anyway, the meme was posted Sept. 22, 2015, unpinned Sept. 29, 2015.

Link to status here. As of this writing, it has 810 likes. Here’s the seven day stats.

meme

As you can see, the meme drew in more reach and post clicks than everything else combined.

The only thing I didn’t test was Facebook video, but from seeing it elsewhere, I can safely assume reach on Facebook videos are higher than YouTube videos. It makes sense that Facebook would allow more reach on their own videos than another websites’ videos.

There wasn’t really a goal in mind for this, but to simply see how different the stats are on the four most used type of statuses and give an idea to other Facebook pages out there, namely bands. But, I know there are holes in this experiment, like the amount of likes the PSAB page had starting out (around 40.1K), then the amount it had going through the weeks (40.2K-40.4K), and the amount it had when it ended (40.5K). Which would construe the results. But, I say again, this is just to give an idea, not to be used as concrete evidence (despite the obvious) for small-time Facebook page owners.

Anyway, thanks for reading, hope this helps.

TL;DR: Memes draw the most likes, reach, and clicks. Videos with drop downs draw the least amount of likes, reach, and clicks.

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